NBA - Ultimate Sellouts

With the help of TNT's coverage, this year's NBA All Star festivities should reach a level of over-hype, over-production that no other event should attempt to rival. The end result will likely be a ton of TV gimmicks to try and make the NBA All-Star weekend appear entertaining and to further ruin any sense of genuineness that a person may have towards what they are watching, it likely will have some advertisement plastered all over it.

The NBA is adding a game of HORSE as one of the weekend's activities but because the NBA, with the help of TNT Television, are willing to sell any portion of their product to the highest bidder ... so instead of spelling HORSE, the contestants will be spelling GEICO.

Add a rising, swiveling set and EA sports showing "futuristic dunks" it just shows what lengths will be done to try and do anything to get people to watch. I recall last year's slam dunk contest was as close to a buzzkill as you could have gotten ... so now they are going to try and do anything to 'spice it up'.